Repeating and Reusing Subheadings


Hello,

I’ve written before about subheadings, most recently here and here. And I’ve been reflecting on them again. Subheadings are a crucial tool for breaking down large discussions and for differentiating nuances. More can definitely be written, looking at different contexts and scenarios.

Recently, I’ve been thinking about how subheadings can sometimes be repeated and reused throughout an index. This can be valuable to readers, to signal that the same discussion reappears in different contexts or that different people are involved in the same project. This can also ease the cognitive burden of indexing and save time for the indexer. Subheadings do not need to be reinvented for every array.

As a caveat, repeating and reusing subheadings is not going to work for every index. As with any indexing strategy or technique, the first step is to determine if it is applicable. That said, I find this is a helpful strategy to keep on hand.

Repeating and Reusing Subheadings

Subheadings can be repeated and reused in two senses.

The first is to keep in mind or have written down a set of default subheadings that you can draw upon. These subheadings match common discussions or types of material, and so when those discussions come up when indexing, the subheading is readily at hand to plug in.

Some of mine include the following. Depending on the types of books you index, your list may be different.

about
background
education
establishment
introduction
marriage and family
scholarship on

The second scenario for repeating subheadings is project-specific. I find this most often happens for books with significant, overlapping elements. The overlap means that a subheading is likely needed to indicate that relationship. If overlap is extensive, subheadings are likely be reused.

To give an example, earlier this year I indexed Citizens, Scholars, and Friends: Women in the Canadian Association for Adult Education (1935-1965), by Leona M. English (University of Toronto Press, 2026). The book is about the people in the CAAE, especially women, in the context of a number of significant endeavors undertaken by the CAAE. One of those is the journal Food for Thought. I used the subheading “Food for Thought and” under nineteen different people.

To give another example, a few years ago I indexed Decolonizing Independence: Statecraft in Nigeria’s First Republic and Israeli Interventions, by Lynn Schler (Michigan State University Press, 2022). That book discussed overlapping regions, political parties, and politicians. I decided to repeat subheadings across those arrays to give a sense of those interconnections. For example, for the party Action Group and it’s leader, Obafemi Awolowo, the subheadings “Israeli relations and” and “joint corporations and” are repeated, as both the party and leader are involved.

Tailoring Subheadings

When repeating and reusing subheadings, one option is to copy and paste, which is essentially double-posting. That is what I did in the two examples above. But in other cases, while there is overlap that lends itself to reuse, the overlap is not exact. The subheading may need to be tailored.

Going back to the Decolonizing Independence example, the locators for “Israeli relations and” don’t quite match between Action Group and Obafemi Awolowo. Yes, both dealt with Israel and often together, but there are a few places where only one or the other is discussed. So while the subheading can be repeated, locators may vary somewhat.

How the subheading is phrased may also need to be adjusted. Again, looking at Action Group and Awolowo, I used the subheadings, “Action Group (AG): leadership crisis and tensions between Akintola and Awolowo” and “Awolowo, Obafemi: Action Group leadership crisis and conflict with Akintola.” Both subheadings refer to the same incident—a leadership crisis within Action Group and tensions with Akintola—and both use the same key terms, but the terms are rearranged to fit their respective main headings. This still counts as reuse, albeit modified.

Double-Posting vs. Asymmetric

Another consideration when repeating subheadings is, do the subheadings need to be double-posted or can the reuse be asymmetric? By asymmetric, I mean that the subheadings are not mirrored in the overlapping arrays.

In the Decolonizing Independence example, the subheadings are essentially double-posted. While taking into account that the locators and phrasing are sometimes tailored, many of the same subheadings can be found under two or more arrays. This reflects that many of the actors are involved in the same projects and events.

In contrast, many of the repeated subheadings in the CAAE are asymmetric. While the subheading “Food for Thought and” appears under nineteen different people, the array for Food for Thought does not contain a reciprocal list of nineteen people. This has to do with the story that each array is telling. Part of the story, for each person, is the projects they were involved in. For Food for Thought, in contrast, the story is about its establishment, growth, and end; key editors; and key topics and contemporary issues that the journal addressed. While I included subheadings for the key editors, a list of everyone involved would add clutter rather than being helpful.

Connecting to the Larger Story

Taking a step back, the single most important point about subheadings I feel like I keep repeating is the need to connect to the larger context. What is this subheading about? How does it connect to the main heading? Why is it relevant?

The same is true when repeating and reusing subheadings, with the addition that repeating subheadings also reflect broad overlaps within the text. These are relationships that can and should be highlighted at different points. When considering whether subheadings should be double-posted or asymmetric, again, how do these arrays overlap? What is the nature of the relationship? What is the larger story to be told?

To better see if there are overlapping elements and relationships, consider sketching a mind map, as I discussed last month. Take a step back from the index to see the major components and how they relate. The overlap could be specific actors, as in Decolonizing Independence, or the overlap could be more in terms of elements, such as people and projects in the CAAE example.

It may take some practice to think about books in terms of overlapping elements and to be able to see and formulate repeatable and reusable subheadings. I think it is a strategy worth developing. It can remove some of the guesswork out of subheadings while serving readers by indicating multiple entry points from different angles.

Yours in indexing,

Stephen

PS. I discuss the Decolonizing Independence example more extensively in my book, Book Indexing: A Step-by-Step Guide, in the chapter on index structure. Check that out if you want to read more.

Stephen Ullstrom

2x award-winning book indexer and the author of Book Indexing: A Step-by-Step Guide. I teach you how to write excellent indexes, along with reflections on succeeding as a freelance indexer.

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